I build Shopify stores and apps that sell — then help them grow.
Top Rated on Upwork and 5-star on Clutch. Custom and public Shopify apps, Plus builds, B2B and migrations — plus the SEO, paid ads and email marketing that bring the traffic in.
Real projects, real numbers
Every figure comes from the app's own analytics or live order data. This is a short selection — the full portfolio has every store by niche, all Shopify Plus builds, and every app case study.
ePartMaster — fitment search for auto parts
A VIN and Year/Make/Model fitment engine so customers stop guessing whether a part fits. Bulk CSV import, reverse lookup by part number, live on a production storefront.
Royal — designer royalty payouts
A self-serve royalty engine for stores selling designer collaborations. Designers see live balances; the merchant never calculates a payout by hand.
Zone Collection — membership & loyalty
Paid membership tiers with points and loyalty, synced between POS and online across two physical retail locations.
Bailey Recipe Manager — pet food personalization
16 master recipes scaled per dog automatically. A quiz answer becomes a personalized recipe email in seconds through Klaviyo — no manual work per order.
What I can take off your plate
From custom app engineering to the marketing that drives traffic to it — one person accountable for both sides.
Shopify development
Build it properlyCustom Shopify apps
Embedded Admin API apps built from scratch — forecasting, payouts, fitment search, quiz automation.
Public Shopify apps
Built for the Shopify App Store, not just private client builds — including billing and app review.
Speed optimization
Faster load times and checkout flows that convert more of the traffic you already pay for.
Hydrogen / headless commerce
Composable storefronts for brands that have outgrown a standard theme.
Shopify Functions & Checkout Extensibility
Custom checkout logic and UI extensions on Shopify's newer Plus toolkit.
Cross-platform migration
WooCommerce, Magento or Webflow to Shopify — or the reverse — with URLs, SEO and order data planned from day one.
CRO-based design
Stores designed around what makes people buy, not just what looks good in a screenshot.
Store-to-mobile-app conversion
Turn a Shopify storefront into a native mobile app experience for your customers.
B2B & wholesale storefronts
Hands-on integration and customization for stores that sell to other businesses, across the full range of wholesale requirements.
- Customer-specific / tiered pricing by customer tag or company
- Net-terms checkout & manual payment capture
- Minimum order quantities & case-pack / multiples logic
- Quote requests & RFQ workflows before checkout
- Company accounts with multiple buyers & roles
- Draft orders / order-on-behalf-of via API
- Private catalogs, hidden from the retail storefront
- Approval workflows before an order is placed
Growth marketing
Then bring the trafficEcommerce SEO
Google Merchant Center, product feed hygiene, and organic growth built around storefronts.
PPC & paid ads
Google, Meta and LinkedIn campaigns managed against real conversion data, not vanity clicks.
Social media marketing
Organic and paid social calibrated to what your store actually sells.
Email marketing
Klaviyo flows — abandoned cart, post-purchase and personalization automation.
Three ways to get a Shopify project built
Every route gets you a working store eventually. The difference is who is actually behind the keyboard, and what happens when something breaks after launch.
| Offshore volume shop | Marketplace freelancer | Working with me | |
|---|---|---|---|
| Same person, kickoff to handoff | Rotates by sprint | Depends on the listing | Yes — direct line to me |
| Shopify Plus / enterprise experience | Varies widely | Rarely verified | Yes — 4 Plus builds shipped |
| Development + marketing in one place | Separate vendor | Separate vendor | Yes — build and grow, no handoff gap |
| Response time on WhatsApp | Ticket queue | Platform inbox only | Same day, usually within the hour |
| Code ownership on handoff | Sometimes retained | Usually yours | Always yours |
What clients say
Written recommendations from LinkedIn, plus ratings from completed Upwork contracts.
Recent 5.0 contracts on Upwork
Ratings taken from completed Upwork contracts.
Priced around your scope
Every project is quoted after a short discovery call, once the scope is clear. Marketing retainers are quoted separately by channel and ad spend.
Fixed-scope build
- New store build or theme customization
- Shopify Plus or platform migration
- Single custom app or integration
- Fixed price, fixed timeline
Monthly partnership
- Dedicated development hours, booked monthly
- CRO, speed optimization, feature work
- Optional SEO, PPC or email add-on
- Priority WhatsApp response
Shopify Plus & enterprise
- Headless or composable storefronts
- Multi-store & B2B configurations
- Dedicated architecture review
- Custom SLA on request
Before you reach out
Yes. I build the store and, if you want it, run SEO, paid ads, social and email on top of it. You can also hire me for just one side — it is not a package deal.
Yes — four Shopify Plus builds so far. If your store is on Plus, say so on the discovery call and I will scope for it specifically.
Regularly. I start with a short code and store audit before quoting, so you know exactly what you are inheriting.
The full portfolio has every Shopify store by niche, all Shopify Plus builds, every app case study with real screens, plus WordPress and Magento work.
You do — fully, on handoff, no exceptions.
Defined builds get a fixed price after the discovery call. Ongoing development or marketing runs as a monthly block. Either way you get a number before I start, not after.
Have a project in mind?
Tell me what you are building and where it is stuck. I read every message myself — most people hear back the same day.